News and mildly opinionated views from the team at Mecca Medialight
Translating a client's brand to a digital platform can sometimes become complicated. In this article I wish to shine some light on these issues and explain how in our work we retain a strong visual brand message, allowing the brand to develop online.
A well executed visual brand will consider all applications, making the translation to web straight forward. However, this doesn't always happen. Of
Geolocation: Where's my head at?
So you are building a site or app, and you want to offer content or services that can be tailored to users according to their location (eg 'find the nearest cinema'). Geolocation lets users share their location with trusted web sites. The Geolocation API defines a "high-level interface to location information associated only with the device hosting the implementation, such as latitude and longitude". The API itself is "agnostic of the underlying location information sources".
Thinking small and mobile...
Mobile sites, responsive designs and apps .. Its no secret that the popularity and proliferation of mobile devices has meant many businesses need to rethink their digital and online strategies. So - what are the main options?
Designing For Festivals
Over the years, we've been involved in bringing a few festivals online, including
- Melbourne International Film Festival
- Melbourne Festival
- L'Oreal Fashion Festival
- Whitenight Festival
- Antipodes Festival
- Greek Film Festival
- La Mirada Festival
- Dungog Film Festival
Designing for festivals presents unique challenges. Its these challenges that keep us keen (along with our love for film,
'Interactivity' is often limited to the user moving their cursor to an appropriate place, clicking their mouse, then something happens. Choice follows a tree structure with limited branches and is limited to a series of predetermined outcomes, nothing new or unplanned for originally can develop, emerge or challenge the original script.